“become the coach you wish you had”

You’ve done courses, followed programs, maybe even coached a few people… but something’s missing?

Turn your passion for coaching into a confident, structured practice. Learn how to design effective programs, attract the right clients, and grow a business that fits your values.

You’re not alone — most coaches face the same challenges. That’s exactly why this mentorship exists.

FAQs

What is taught in the lectures?

The material covers 6 foundational modules that we feel all coaches, teachers, and therapists should fully understand and integrate into their work. Our goal isn’t to make clones, but to support individuals who can think for themselves and truly help the individuals in front of them.

Module 1: Personal Philosophy.

Your philosophy is not a mission statement for your website. It is the framework behind every decision you make: how you programme, how you communicate, what you are willing to stand for when a client pushes back. In this module, we do the work of finding yours. Not borrowing someone else's language. Not dressing up your influences as original ideas. Your actual view of movement, health, and what it means to coach well. Everything that follows is built on this foundation.

Module 2: Assess

Before you can help someone move forward, you need to understand where they actually are. This module is about building your eye. Learning to read a client, not just their intake form. Understanding what questions to ask, what to look for, and how to distinguish between what someone presents and what they actually need.

Module 3: Plan

This module covers how to design programmes that are honest about trade-offs, built around the individual in front of you, and structured to adapt over time. Not templates dressed up as personalisation. Real planning that accounts for complexity, setbacks, and the long arc of progress. You will leave knowing how to build something a client can actually follow, and how to explain clearly why it works.

Module 4: Action

Knowing what to do and being able to do it in the room are different skills entirely. This is where the practical work lives. Coaching cues, session structure, managing attention, handling the moments when things do not go to plan. The gap between a good programme and a great coaching session is almost always bridged here. This module sharpens your delivery so that what you know becomes something your clients can feel.

Module 5: Ponder

The coaches who keep improving are the ones who reflect. Not casually, but with intention and rigour. This is the module most programmes skip. It is about building the habit of honest self-evaluation: what worked, what did not, what you assumed and why, and what you would do differently. It is also about sitting with complexity rather than reaching for easy answers. This is how you stop plateauing as a practitioner. Not by consuming more information, but by properly processing what you already have.

Module 6: Business & Marketing

You can be an exceptional coach and still struggle to build a sustainable practice. The two are related, but they are not the same skill. This module cuts through the noise and focuses on what actually matters: articulating your value clearly, attracting the right clients, and building something that holds up over time. No manufactured urgency, no growth hacks, no version of yourself you would not recognise. Just an honest, practical approach to building a business that reflects the quality of the work you do.

How much does it cost?

£795. One-off payment, and you’re in the community for life. Take the course at your own pace, with new connections and inspirations regularly joining the community. This also entitles you to use the coaching app features, continue to engage with the growing mentorship community, gain access to the monthly Q&As and benefit from all future updates and improvements to the course material!

How long does the Mentorship Course last?

We have no predetermined or required timeframe for you to complete the course. You can simply work through the modules step by step, watching the lectures as many times as you need. We expect the full course to take 3-4 months, but if you need longer, it’s completely fine. The course and community are there for you!

Once each student finishes the course, we wish to keep everyone in the community space to foster future connections, collaborations and inspiration!

Where is the course hosted?

The course will be delivered on our FTO coaching app. The app is very easy to use; simply download it from the App Store and begin working through the course. The content is split into key modules, each with lectures and relevant homework tasks.

*As a bonus, each student can also use the app to create and manage their own training. If anyone would like to have their training supported by a coach, there is also an add-on to the course.

How are the modules presented?

The modules are all presented as pre-recorded lectures. Each lecture offers an in-depth presentation, with a mentor talking through the ideas via a recorded Loom video. We feel this offers the best of both worlds, with you being able to see both the information we share and our faces when sharing!

How will we gain feedback?

The community space is dedicated to communication and feedback, both directly from mentors and from other mentees. It’s important for us to support ongoing learning and connection. Therefore, we will offer a monthly AMA for any burning needs, alongside the ongoing community space. The AMA will be a recorded video, answering questions submitted throughout the month prior.

Join a community of like-minded coaches, looking to level up their coaching business.

6 Modules designed to support coaches in finding and refining their own niche.

Homework tasks to help guide you from receiving information to taking action.

Monthly Q&As with founders for further input and support.

Watch and re-watch lectures as many times as you wish, taking the course at your own pace.

Make it happen

Invest in yourself now, thank yourself later.

The community is waiting, and the work is laid out. All you have to do it start…

Testimonials

  • “I like the challenge. I love seeing the process of others and yours as well, which feels like it's years ahead. But it’s precisely because of that order, structure, consistency, and human quality that invites me to keep going.”

  • “When I attended a workshop with Wil, I felt an incredible energy; I felt very welcomed. The workshop dynamics and their integrative approach sparked a deep interest in their human-centered, holistic method. Since 2022, I’ve been envisioning the creation of this program, and finally, this year, I've begun to bring my dream to life!”

  • “Yes, the course has fulfilled its purpose. It has given me more clarity in my coaching process. I loved the structure of the homework tasks, the community and the process as a whole!”